Hitoshi Shimazu

Atelier Yahoo!! (Kyoto Prefecture)

He uses oil pastels to draw people, animals, vehicles, etc. in warm colors, and whatever the motif, he somehow gives it a nostalgic atmosphere that evokes the Showa era. After sketching from a photograph, he repeatedly applies oil pastels, occasionally scraping with a palette knife and redoing the drawing, and then finishes it over and over again. When drawing the background, he sometimes doesn't refer to a photograph, and his favorite shops and vehicles sometimes appear freely. His catchphrase is "That's no good, that's no good." Contrary to what he says himself, he has an extremely positive personality.


the work



Stand out

Intellectual disability.
Even within that single word, there are countless individualities.
It means that it's not "normal."
At the same time, I think that's a possibility.
HERALBONY works with artists from welfare facilities across Japan.
It is an art and life brand that aims to create new culture.

Unleash Your “Exceptionality”

“Intellectual Disability”.
Within the spectrum exists variants of personalities. Rich sensitivities, intricate dexterity, bold ideas, refined attractiveness and more.
Not “typical”, in turn, brings possibilities to life.

We aim to transcend borders by the names of prejudice and common sense that divide this world. By delivering diverse “exceptionalities” to society in various ways, we aspire to shape a new culture by pioneering a welfare-centered approach.



Working with artists to create sustainable brands.
A portion of the proceeds from the sale of products purchased at HERALBONY will be donated to artists and welfare facilities.

Together with artists, we will create a sustainable brand.
A portion of the proceeds from the sales of products purchased at our store will be returned to the artists and welfare facilities.