"Kawatoku" crowdfunding reaches 10 million yen in 10 days! "Local love" leads to enthusiasm that transcends the region
Kawatoku and Heralbony's challenge began on October 25th. Together with people who love Morioka, Iwate, they began running with the goal of weaving culture and creating the next 100 years.
Thanks to everyone's support, we were able to reach our goal of 10 million yen just 10 days after the release. We would like to take this opportunity to express our sincere gratitude for all of your kind support.
Thanks to everyone's support, we were able to reach our goal of 10 million yen just 10 days after the release. We would like to take this opportunity to express our sincere gratitude for all of your kind support.
The fact that a department store in a city like Morioka has received this much support in such a short period of time may be a source of hope in an era when the survival of regional department stores is in question. Your love for Iwate and Morioka, and each and every voice of expectation for our efforts, renews our determination for the next 100 years.
The defining feature of this crowdfunding campaign is, without a doubt, the "large number of supportive comments." According to information from the crowdfunding management company, data shows that the rate at which supportive comments were written was about 20% higher than average. It is no exaggeration to say that this project is supported by people who are filled with love for Morioka. So, this time we will introduce "everyone's favorite Morioka" as told to us by customers at an event held the day after the crowdfunding campaign began.
If you have been to Morioka before, please compare it with your beloved Morioka, and if you have not yet been, please look at it while imagining the day you will visit.
A booth at the event venue held to convey the crowdfunding campaign's message
We received handwritten messages from everyone expressing their love for their hometown.
A booth at the event venue held to convey the crowdfunding campaign's message
We received handwritten messages from everyone expressing their love for their hometown.
"There's lots of nature nearby and the warmth of the local people."
Many festivals, such as the Sansa Odori dance and the Autumn Festival, are still held today. The passion that people put into these events over just a few days, and the interaction between people who participate and enjoy them as a whole town, really heat up the northern regions.
"I think I'm being nurtured and kept alive by nature."
Indeed, when I look up and see swans flying, I realize, "Oh, it's winter already," and feel the seasons through my physical senses, not through the calendar. Such casual moments make me happy.
"Where Sandaimen is"
Reimen, Jajamen, Wankosoba. Hmm, it's hard to choose which one I like best. By the way, when it comes to Jajamen, I like to order "more yellow (ginger)" to look like a connoisseur.
If you look closely, you can see the word "Kawatoku" !
We would like to continue to protect it as a symbol of Morioka.
We would like to continue to protect it as a symbol of Morioka.
This project is using a tool called crowdfunding to gather support from people who love the local area and those beyond the area. In order to further deepen connections with people who have feelings for Iwate and all those who want to support their hometown, we have set a next goal of 30 million yen and have decided to continue the challenge. Your support will continue to be used to partially cover the construction costs associated with the renewal of the Heralbony store, as well as for interior decoration, public relations and advertising, and new promotional plans.
As a role model for future regional department stores, please pay attention to the reconstruction that involves a wide range of people who have a love for their hometown and who sympathize with the "co-creation of a new culture"! The crowdfunding period is until the end of January. Thank you for your support until the crowdfunding ends.
As a role model for future regional department stores, please pay attention to the reconstruction that involves a wide range of people who have a love for their hometown and who sympathize with the "co-creation of a new culture"! The crowdfunding period is until the end of January. Thank you for your support until the crowdfunding ends.
