Notice of brand logo change | A new journey with you.

With the determination to expand our activities around the world to realize a society where the unique characteristics of the world's 8 billion people can exist as they are, and with the desire for HERALBONY to create the origins of a long-lasting culture that is not swayed by the trends of the times, we have decided to redesign our logo to mark the start of a new chapter.

Introducing our new logo design

The logo design was created by Mizuno Manabu, CEO and creative director of Japan's leading creative agency, good design company. Mizuno felt that what was needed for HERALBONY's new logo was to be "dignified and authentic," and he created a neat and dignified logo by taking inspiration from traditional fonts such as those used in the logo of the Louvre Museum, which is said to be one of the world's first art museums and opened shortly after the French Revolution.

New logo

In order to realize the society that HERALBONY aims for, we have created a new symbol mark that can be used in various situations in daily life. It is easy to see in any place and at any size, and is a sophisticated mark that is not just a symbol but is full of feelings.

It is a mark with a circle surrounding the HERALBONY "H" and "B."

・Open Creating possibilities for society through platforms such as "open" platforms
・Original: It is the "origin" of a culture that will spread throughout society in the future.
・Onward: Move the world forward
・Overturn: Turning the current value upside down
・Output: "Creating" something in the world

*The switch to products is scheduled to begin gradually from June 1, 2024.

A message from Manabu Mizuno to HERALBONY

The future of Heralbony is full of possibilities.

The novelty and splendor of this initiative is already gradually becoming known, but I believe that HERALBONY will continue to evolve into a brand that even people who know nothing about the background to the initiative will think is cool and wonderful, and that it will spread out into the world as a valuable piece of art.

The logo mark represents the two founders' brotherly love, their ideas brimming with meaning, their determination to stand out from Iwate, pave the way to the future, and change the world.

I can't wait to see what the future holds for Heralbony as it changes society and creates new culture.

Message from Takaya Matsuda and Fumito Matsuda regarding the logo change

"Be confident and authentic." When I listened to Manabu Mizuno's presentation, I felt my heart tingle as if I was receiving a revelation from the universe. It was because I felt as if the rails of HERALBONY's future, which it will walk along for the next few decades, were being drawn in my mind. This journey aims to evolve from the welfare field to a global cultural company. We may be from Iwate, we are in the welfare field, we are for people with disabilities, but I believe that a world where all these prefaces can be transformed into "that's why" and replaced with a veil of value awaits us. Today we are setting off towards a utopia where distinctiveness is truly respected. The curtains have opened on HERALBONY's second founding, in order to become the real thing.

An article on the launch of the new logo for Heralbony employees

In preparation for the new logo, a presentation was held for HERALBONY employees in March 2024. Mizuno Manabu and HERALBONY Co-CEOs Takaya and Fumito Matsuda talk about the process and thoughts behind the creation of the logo, which can be seen as a guidepost for the future.

Read the article here>>'To the world, and a culture that will last for 100 years.
Creative Director Manabu Mizuno x HERALBONY
Takaya and Fumito Matsuda talk about the background of the new logo

Corporate website has been renewed

We have updated our corporate website today, Tuesday, April 23rd. Please take a look at the new world of HERALBONY.

View the corporate website

A journey with you.
Last PONY Presentation

We want to deliver this "PONY" logo product, which is where we began, to the very last one. With this in mind, we are starting "The Last PONY Presentation" today.

As an expression of gratitude to all those who have supported HERALBONY and shared our thoughts with us, starting today, Tuesday, April 23rd, products with the old HERALBONY logo (with a horse motif) will be available for purchase at up to 50% off exclusively for online store members.

We are not reproducing products with the old logo, so once they are sold out, they will be gone. We will deliver to you all the last of the old logo products that we love.

Period: Starting from Tuesday, April 23, 2024 *This campaign has ended.