[Additional Call for Entries] A proposal for new clothing that changes the relationship between people and art. Invited to the "HERALBONY ISAI" unveiling party

Thank you very much for your continued patronage of HERALBONY.

HERALBONY is now launching a new line called "HERALBONY ISAI," which offers new clothing that will change the relationship between people and art.

"HERALBONY ISAI" proposes new clothing that changes the relationship between people and art

HERALBONY is a brand that incorporates art born from the strong identities of intellectually disabled artists from all over the world into its designs, creating a culture that changes the perception of disability.

This time, the brand has launched a new line of products that express the utmost respect for art and embody the energy of the original artwork.

This iconic product embodies the future of HERALBONY, with attention to detail coming from the production background and material selection to the method of expression that connects art and fashion.

The key visual was shot by photographer Yuriko Takagi. As a photographer, Takagi continues to capture "human presence" through clothing and the human body from her own unique perspective.

Along with the beauty felt from the original artwork, it also expresses HERALBONY's attitude, which has remained unchanged since the company's founding, of being a movement that promotes change in awareness of disabilities.

Online store members are invited to the pre-sale launch event.

We are offering an exclusive invitation to our online store members to the pre-sale launch event for "HERALBONY ISAI." At this event, you will be the first to get your hands on the new "HERALBONY ISAI" line of items, and our CEO, Fumito Matsuda, and product team member, Takashi Fukui, will talk about the thoughts behind the products and the future of HERALBONY with its new logo.

Event Outline

Date and time: Saturday, May 25th
Total of 4 sessions, rotation system ・1st session: 11:00~ ※This event is now fully booked.
・2nd session: 12:45~
・Third session: 14:30~
・4th session: 16:15~ (Sign language interpretation available) *Fully booked*
*Each person can only participate in one session.

Venue: Roppongi, Minato-ku, Tokyo *Details of the venue will be announced only to those who will be attending.

Application method

Up to two people per group can participate. *If there are a large number of applications, a lottery will be held.

Applications are open only to online store members. Once you log in, the application form will appear below.

Application period: May 22 (Wed) - May 23 (Thu) 20:00
Lottery results announcement: Scheduled for May 24th (Fri) *Only successful applicants will be notified of the results.

*Even if you have shopped at the online store before, you may not be a registered member (guest purchase). If you cannot log in, please try registering as a new member.