7/20-7/21 Event Information "PASS THE BATON MARKET Vol.16"
HERALBONY will be participating for the first time in "PASS THE BATON MARKET Vol.16", which will be held at "THE CAMPUS" in KOKUYO Tokyo Shinagawa office for two days on July 20th (Sat) and 21st (Sun).
> PASS THE BATON MARKET | Official website
The last two days to see the horse logo
"PASS THE BATON MARKET" is a flea market that sheds light on the background and process of manufacturing, as well as local culture, by selling B-grade and dead stock items stored in corporate warehouses, as well as items that are not normally sold in stores. 
HERALBONY, participating for the first time, will be exhibiting its long-loved horse logo products.
We have a limited number of wallets left in stock in various sizes and patterns, including long and short types.
In addition, we will also be offering some of the designs and sizes of our collaboration sneakers with "brightway," which were previously made to order. If you've been wanting to see the actual product before you buy it, you can actually see it in your hands.
We will also be releasing tableware and iPhone cases that are not yet available with the new logo. All items are in limited supply and will not be restocked.
[PASS THE BATON MARKET Vol.16]
・Date and time: July 20th (Saturday) ~ July 21st (Sunday) 11:00~19:00
*The final day will end at 6pm / will proceed rain or shine / last admission will be 30 minutes before the closing time.
・Venue: KOKUYO Tokyo Shinagawa Office THE CAMPUS
・Admission fee: 300 yen *Free for elementary school students and younger
- In support of the Noto Peninsula earthquake of 2024, we will be offering an "Owen admission fee" of 500 yen or 1000 yen, with the option to choose a donation.
・Tickets can be purchased here (same-day tickets available)
・Payment: Transportation IC/Credit card only ・Organizer: PASS THE BATON
The story behind the horse logo
"HERALBONY" was originally a mysterious word. Do you know why the logo mark became a "horse"? In HERALBONY JOURNAL, we introduce the history of the company's five-year history, the background of the birth of the "horse logo," and the little-known secrets of the font.
"Just when everyone was about to give up, Shota (the older brother of the two representatives) uttered some unexpected words. When I asked him again what he meant, he blurted out the word 'horse!'"
This is the horse logo that has been with me up until now. This will be the last time it will be on sale, so I would be happy if you could come and see it.
A discussion with Manabu Mizuno, the creator of the new logo, is also available.
The new HERALBONY logo inherits the spirit of the horse logo and is filled with the determination to take on the world. A discussion between the creator, creative director Manabu Mizuno, and the two CEOs, Manabu Matsuda, was also made public.
"Their works are so incredibly powerful that one wonders if they are displaying innate abilities - abilities that could almost be called 'psychic abilities'. The important thing here is not that they are being displayed, but that they are being displayed perhaps. It is not something that has been explained, but merely a possibility. And that is what makes it so interesting."
We will explore the appeal of this unique artist from the perspective of top creators who have worked on the design of "Kumamon" and the branding of some of Japan's leading companies.
