[SNS Recruitment] What is your "difference"? SNS project to commemorate the certification of "Isai Day"

In 2024, Heralbony applied to the Japan Anniversary Association to designate January 31 as "Isai Day," and it was officially recognized and registered as a commemorative day.

This commemorative day was established with the aim of creating a world where all people respect and accept each other's differences.

On January 31st, we will be holding a social media project using the hashtag "#UnusualDay", in which you can think about and post about the "differences" you see around you.

A social media project that turns "difference" into "color" has been launched.

Is being different from others a "fault" for you?

There may be many people who feel the same way. It seems that the trend of valuing normality and being the same is still deeply rooted in the world. HERALBONY created the word "Isai" (unique color) based on the idea that "differences" between people are "color." We believe that the world is colorful because each person has different strengths and weaknesses, and different things they can and cannot do.

HERALBONY aims to create a society where differences are not eliminated, but are accepted as they are, and where all differences become a ray of light that illuminates the world. In order to realize such a future, HERALBONY has planned this SNS project.

Let's unleash your "difference" to the world.

"I keep forgetting things." "I can't concentrate even if I want to."
"I have a disability" "A family member has a disability"

Accepting differences begins with knowing the countless differences that exist in the world. Tell us about a time when your "difference" was not understood. What emotions arose at that time, and how do you accept it, fight against it, and move forward?

Use the time of Isai no Hi to gather up memories and express them. If you write down your experiences or those of people around you who have been unable to accept differences and have suffered, along with "#Isai no Hi," your voices will surely become a paintbrush that colors the world.

No matter how small your story may be, your words will be released to the world and spread, helping to move society forward little by little. Please try sharing your thoughts.

We believe that through this day, the voices of all those who have suffered because they could not accept their differences will become a powerful force in creating a "world where distinction shines."

Let's make January 31st the day to transform "difference" into "color."

Unleash your uniqueness.

Project Overview

[How to participate]
Please use the hashtag below and an image to post about an experience in the past where you or someone close to you was unable to accept differences. No matter how small it is, it doesn't matter.

▼Hashtags: Please post with the following three hashtags.
#UniqueDay #ISAI #Heralbony

▼Images (Please save the image by long pressing on iPhone or left clicking on PC.)

1. When using the image as is without editing it

② If you want to freely edit the image yourself (you can add text in the center space)

[SNS where you can participate]
・Instagram
・X (formerly Twitter)

[Submission period]
January 31st (Friday) to February 2nd (Sunday)

[Notes]
・Selected posts will be introduced on our official HERALBONY social media, HERALBONY JOURNAL, and other media outlets. Thank you for your understanding.
・If your account name is to be published, we will contact you in advance via DM.